Broadcast news and print news are the two most common forms of writing that gets information out to the public.
Broadcast news is for the auditory senses where as print news is visual. Broadcast news is either for radio or television and the announcer has one shot at the target audience unlike print news that can be re-read. Print news uses the inverted pyramid format with the most important information in the lead and then tappers down to less important information. Broadcast news grabs your attention from the beginning with short declarative sentences to hold ones attention through out the broadcast. It does not use the inverted pyramid style but instead the uses dramatic unity. Dramatic unity is concerned with climax, cause and effect of the broadcast and are necessary for a good story. Broadcast news is all about timing and is in a conversational tone where print news has a more formal tone with longer sentences. Broadcast news seems to convey a sense of immediacy and relies on simple stories that can be told in a straightforward manner in about a minute or less.
Even though broadcast news and print news are very different from one another there are some similarities. They both want to grab ones attention by the use of leads. They both inform about news just in a different format. Broadcast uses sentences with no more than 10-15 words in it where print news uses 20-25 words per sentence. Print news also uses the five w's (who, what, when, where, why and also how) to create the lead sentence.
Today people are on the go so much that they are more likely to listen to the news than read the news. I find that for myself I like both broadcast news and print news. I am always on the go and listening to the news keeps me up to date on what is transpiring in my community and the world. I do, however, like the tangible aspect of being able to hold a magazine or newspaper and read the news. I guess you could call me old fashioned in that regard.
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